Addictive Algorithms
Doomscrolling isn’t just a bad habit; it’s an intrinsic part of social media. Personalized recommendations are part of every platform. Algorithmns present content the user may like based on their previous viewings and interactions, all to keep the user scrolling for as long as possible. Therefore, many algorithms push content that arouses negative emotions since they tend to get more views, interactions, and comments. But that leaves the users feeling bombarded by negativity, leading to poor mental health, says a 2023 study.
