Negativity Bias
Why do people doomscroll while knowing it’s bad for them? One reason is negativity bias. The human brain is wired to pay more attention to bad things than good, which is a protective instinct related to fight or flight. This stress response is helpful in life-or-death situations, but it can be harmful if it’s chronic. Take, for example, a person doomscrolling and being constantly exposed to crises as their brain ignores more uplifting content.
