Taylor Swift
Chantel Brink
Chantel Brink
November 17, 2023 ·  3 min read

What Makes Taylor Swift So Great?

Taylor Swift has always stood as one of the most successful female singers. And in recent years, her popularity has soared to exceptional levels. The 33-year-old singing wonder is presently filling arenas across America with her huge “The Eras Tour.” Set to travel South America, Asia, Australia, and Europe.

These showy performances, encompassing her entire discography, have sparked a frenzy among fans vying for coveted tickets. This, in turn, has fed millions into the local economies of host cities. During her final show at California’s SoFi Stadium, Swift further ignited excitement by revealing the release date for the re-recorded version of her 2014 album, “1989.”

Spencer Cox referring to Taylor Swift's 1989 re=release announcement
Image Credit: Spencer Cox X

Utah Gov. Spencer Cox referenced the album drop by tweeting, “15 minutes to midnight on the east coast for no reason in particular…” and then responded to his tweet with, “Um…did we break Spotify?” As Swift continues her ascent, the PA news agency probes the facets of her appeal.

Taylor Swift’s Songwriting Versatility and Genre Spanning:

Taylor Swift in Argentina on her Eras Tour
Image Credit: Taylor Swift X

Swift has earned acclaim from the music industry and fans alike for her ability to convey emotion and craft alluring narratives. Transitioning from her early country roots to high-tempo pop beats and lo-fi indie ballads across chart-topping albums, she has showcased versatility.

Recurring themes of growing up, identity, and relationships contribute to her relatability, echoing across generations and cultures. Marketing and branding expert Allyson Stewart-Allen noted. “A key reason for Taylor Swift’s incredible success is down to the relatability of her personality and music across generations and cultures.

In the initial moments of her Netflix documentary, “Miss Americana,” Swift fearlessly delves into the core of her vulnerability, unveiling what makes her exceptionally likable. She opens the documentary with a poignant statement: “You know, my entire moral code, as a kid and now, is a need to be thought of as good. It was all I wrote about. It was all I wanted.” This candid revelation provides a glimpse into her authenticity and adds a layer of depth to her persona, fostering a genuine connection with her fans.

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Female Empowerment is one of Taylor Swift’s motivators:

Swift has always handled feminist topics in her songs, challenging double standards within the music industry and society. She tackles universal issues such as body image insecurity, especially in the digital era.

Her commercial success, marked by 12 Grammys and record-breaking achievements, has become a source of inspiration for women. Swift recently secured the record for the most number-one albums in the US Billboard charts by any woman in history.

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Her Resilience in the Face of Adversity:

Taylor Swift at Soldier Field in Chicago, June 2023
Image Credit: Taylor Swift X

Swift’s public journey through trials and tribulations, including infamous incidents like Kanye West interrupting her 2009 MTV Video Music Awards speech, has only grown her fan base. Her determination to reclaim control of her music catalogue, following its acquisition by talent manager Scooter Braun has been met with applause.

Currently re-recording her first six albums to regain ownership, Swift displays strength in the face of challenges. Swift’s multifaceted appeal extends beyond her musical talents, encompassing her social critique, solidity, and commitment to artistic freedom.

And with 3.3 Billion views, here’s Taylor Swift’s “Blank Space”

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  1. How has Taylor Swift managed to stay relevant all these years?.” Deseret News. Sarah Gambles. October 22, 2022
  2. Taylor Swift: What makes the singer so popular?The Standard UK. Naomi Clarke. August 10, 2023