Taylor Swift
Sean Cate
Sean Cate
January 9, 2024 ·  3 min read

Elon Musk Issues Warning to Taylor Swift as She is Crowned Person of the Year

Elon Musk, the outspoken billionaire and owner of X, formerly Twitter, playfully responded to Taylor Swift’s jubilation over clinching Time’s illustrious “Person of the Year” award.1 While extending congratulations, Musk injected a lighthearted jest, humorously cautioning Swift about a potential “popularity decline” post-receiving the prestigious accolade, citing his own experience as the 2021 recipient.

Swift’s Milestones and Recognition

Taylor Swift’s monumental year in 2023, marked by her billionaire status and record-breaking achievements in the music industry, culminated in her being chosen as Time’s Person of the Year. The coveted award, historically bestowed upon influential figures who’ve left indelible marks on global events, recognized Swift’s unparalleled success, notably her Eras Tour, record-breaking album sales, and box office triumphs.

Elon Musk’s Turbulent 2023

Contrasting Swift’s meteoric year, Elon Musk had a rough 2023, marked by a series of controversies and a definitive decline in public opinion.2 From endorsing contentious statements on X, rebranding the platform, and encountering challenges after acquiring it in a multi-billion dollar deal, Musk’s actions prompted a shift in the platform’s dynamics, sparking criticism and withdrawal of major advertisers.

Time’s Recognition and Swift’s Impact

Time’s nod to Swift underscores her profound influence, particularly in resonating with audiences worldwide and fostering moments of joy amid a turbulent period.3 The accolade highlighted Swift’s commitment to amplifying voices often overlooked, especially women, and transforming her personal narrative into a global legend that resonated with many. The opportunity Swift has capitalized on as the currently largest name on the planet, as an artist, as an icon, and as a role model, has not gone unnoticed. This is a deeply deserved award and, while there will always be celebrity buzz around superstars, Taylor Swift’s impact this past year (in more than just her music) will be felt for quite some time. 

Elon Musk, By Comparison

Elon Musk’s reputation, oscillating between innovation and controversy, reflects a complex persona. Despite his work with companies like Tesla and SpaceX, Musk’s candid nature on social media platforms has garnered both admiration and criticism, earning descriptors like “the world’s richest online troll,” according to journalist Kara Swisher.

Since earning the award himself, Musk has stirred a wave of criticism, primarily directed at various aspects of his enterprises; Tesla’s labor practices and controversies surrounding government regulations being chief among them. This backlash sowed seeds of discontent among certain segments of the public and key figures in political spheres, notably Senator Elizabeth Warren.

Financial and Reputational Impact

The shift in Musk’s approach, while intended to reshape the platform, led to financial repercussions and contributed to a perceived decline in popularity. Withdrawal of major advertisers, an antisemitic tweet endorsement, and other contentious statements sparked a decline in confidence among investors and users, shaping a turbulent period for the platform.

Elon Musk’s jesting warning to Taylor Swift encapsulates the intersection of personalities and perceptions in the realms of fame and influence. While Swift’s recognition celebrates her accomplishments, Musk’s playful comment echoes the intricacies of public perception, underscoring the nuances within their spheres of influence and the dynamics of public reception.

Perhaps if Elon Musk were as concerned about his decision-making processes as he is about making himself a talking piece among Taylor Swift fans, he wouldn’t have seen the decline he has in the last two years. 

Keep Reading: Taylor Swift’s Former Class Mate Claims ‘Most People Hated Her’ During High School


  1. Elon Musk joked to Taylor Swift that she’s at ‘risk of popularity decline’ after winning Time’s ‘Person of the Year,’ saying he has personal experience.” Business Insider
  2. Taylor Swift Got Unsolicited Advice From Elon Musk After Winning TIME’s 2023 Person of the Year Award.” Billboard. Gil Kaufman. December 8, 2023.
  3. Elon Musk’s Warning to Taylor Swift.” Newsweek. Billie Schwab Dunn