A Secret Life of Mom Highlight Story: Sometimes there are stories that can help raise and maintain awareness of important subjects. That’s why we scour the archives and bring some of them back to help keep parents in the know. They may be touching, and even make you shed a tear, but the health and wellbeing of our children are what we value most.
Over the last several years, advertisers have felt the push from the public to include more diversity in their campaigns. While this has tended to include people of color and members of the LGBTQ+ communities, they still manage to fall short in people with disabilities. In 2016, a mom found this out first-hand when he submitted some photos of her baby boy with Down syndrome to an adjacency. She began advocating for change, and slowly we are starting to see that.
Baby With Down Syndrome Becomes Face of OshKosh
When Meagan Nash’s son Asher was just 18 months old, she knew he belonged in front of the camera. Whenever he was in front of a group or the camera, he would light up. She says it was as if he knew he was supposed to put on a show. For this reason, she decided to send photos to several talent agencies. Not long after, however, each one of those agencies rejected Asher. Why? Because he has Down syndrome. (1)
Meagan says that the agencies told her that this was because none of the advertising agencies were looking for models or actors with special needs. Her response was, “well, did they say they weren’t looking?”. She was upset by the discrimination her son faced and wanted to help make a change, so she decided to take to social media. She submitted adorable photos of a bow-tie-clad Asher to the Facebook page Changing The Face Of Beauty. In the post, she called-out OshKosh B’Gosh children’s wear asking them if they wanted to help her change the face of beauty.
A Face Gone Viral
Asher’s adorable photos quickly went viral. His photos began appearing in places like the Kids With Down syndrome and even on CNN News. OshKosh reached out, and Asher was quickly included in their spring/summer campaign. They made him a key part of their next holiday campaign.
Meagan says she didn’t do all of this because she desperately wanted her son to model. Instead, she did it because she realized the lack of representation was hurting thousands of kids across the country and millions worldwide. In addition, her fight to have Asher included brings up the topic of disabilities in advertising and discrimination in general.