In a world dominated by consumerism, cutting back on unnecessary spending can feel like a radical move. Mia Westrap, a 26-year-old PhD student from the UK, decided to take that leap by committing to a “no buy year.” Through her journey, Mia has redefined her relationship with money, focusing solely on purchasing necessities. Her story has since gone viral on TikTok, where she shares insights into how she manages this lifestyle and the lessons learned along the way.
The Motivation Behind the “No Buy Year”

Mia’s decision to embark on a no-buy year stemmed from her struggle to manage her finances. Despite not living an extravagant lifestyle, she found herself constantly stressed about making her money last each month. This led to her decision to cut out all non-essential purchases for an entire year, allowing herself only a few exceptions, such as cinema tickets, which bring her joy.
She candidly shared her financial history, noting, “In three years of being at uni, I managed to get about three grand into my overdraft… The money still wasn’t stretching regardless of how I got paid.” Realizing that her spending habits needed to change, Mia began her journey of sticking strictly to necessities, hoping to ease her financial burden and regain control over her life.
How She’s Doing It

Mia’s approach is straightforward: buy only what is absolutely necessary. This means no takeout, no convenience store purchases, and no new clothes. Instead, she’s learned to plan her meals by doing a weekly shop, and when she goes out with friends, she sticks to water instead of splurging on drinks.
Her no-buy year isn’t just about financial gain, though. Mia shares how this lifestyle change has also brought a sense of fulfillment and a “weight off [her] shoulders.” She explains, “Now, if anyone in my life were to have an emergency, knowing that I’d be able to support them is a huge ease of anxiety for me.” Beyond the numbers, Mia’s strict budget has helped her build more meaningful relationships and foster a greater sense of independence.
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Overcoming Challenges and Temptations

While the journey started smoothly, Mia admits that summer brought unique challenges. The temptation to buy new summer clothes or enjoy drinks at pub gardens was hard to resist. “It got harder in the summer when I wanted to buy summer clothes, go to a pub garden, treat myself, and have the summer of my dreams,” she said. However, sticking to her goals, she found joy in simpler pleasures and resisted the urge to make unnecessary purchases.
Similarly, Cait Flanders, a personal finance writer who also completed a no-buy year, faced her own challenges. During her ban, she stopped buying books and takeout coffee, which were some of her biggest triggers for impulse purchases.2 She shared how difficult it was initially to break those habits, but soon realized how much money she was saving and how many resources she already had at her disposal.
Decluttering and Simplifying Life

For many, a no-buy year leads to more than just financial savings—it often involves decluttering and simplifying life. Cait Flanders, for example, got rid of 70% of her possessions during her shopping ban. She realized that many of her purchases were unnecessary, accumulated simply for the sake of consuming. As she decluttered her home, she noted, “I don’t need more and don’t need the newest or latest of anything… It’s shown me what’s mattered most to me.”
Mia echoed similar sentiments, explaining that her new financial habits gave her clarity about her priorities. She now finds joy in experiences rather than material goods, focusing on relationships and her personal growth. This shift in mindset has allowed her to embrace a simpler, more intentional lifestyle.
Psychological and Emotional Benefits

The psychological benefits of a no-buy year go beyond financial stability. Mia’s journey has granted her a newfound sense of freedom, both financially and emotionally. She no longer feels pressured to spend money to keep up appearances or participate in social activities that don’t align with her values. In her words, “I feel that little bit more freedom and independence.”
Similarly, Cait found that her no-buy year helped her confront deeper emotional issues. By stripping away material distractions, she was able to focus on what truly mattered to her, which ultimately led to her decision to live a more resourceful and intentional life. Both women highlight how their journeys weren’t just about cutting expenses but also about achieving personal growth and self-awareness.
Lessons and Future Goals

Mia has found unexpected rewards in her no-buy journey. What initially seemed like a daunting task has transformed into a lifestyle that brings her peace and fulfillment. Looking forward, she plans to maintain her minimalist habits, focusing on financial stability and meaningful experiences rather than material possessions.
Cait Flanders offers advice for those considering a no-buy year: “Whenever you make a transaction, your gut instinct tells you everything. You could very easily figure out where you could cut back and create a budget that aligns with your goals.” Her own experience shows that cutting back on non-essential purchases can lead to long-term financial and emotional benefits.
Final Thoughts

Embarking on a no-buy year is a bold and transformative choice, as Mia Westrap and Cait Flanders have demonstrated. By cutting out unnecessary spending and focusing on what truly matters, both women have achieved financial stability and personal growth. While the journey is not without its challenges, the benefits—ranging from emotional freedom to meaningful relationships—are undeniable. For those considering such a lifestyle change, Mia’s story offers valuable insights into how it can be done and how rewarding it can be.
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