Leah Berenson

Leah Berenson

November 20, 2024

Food Reviewer Bought 3 Rotisserie Chickens, and Costco’s Didn’t Even Come Close to The Winner

Rotisserie chicken is a classic dish that’s easy to make and versatile but after a long day at work there’s not always energy to make a gourmet meal. Luckily, store-bought products are easy to pick up on the way home but not all are equal. Here are some stores with the highest and lowest rated prodcut to make dinner easier for you and your family. 

Expert Qualifications on Rotisserie Chicken

Homemade chicken rotisserie with thyme, lemon closeup on a slate board on the table. Horizontal top view from above
Source: Shutterstock

Chelsea Davis is a writer for Insider and lives in San Francisco,  covering “all things food, drink and travel and is always up for an adventure.” She recently shared an experiment she conducted on rotisserie chicken from 3 large chain food retailers. 

Rotisserie chicken.
Image Credit: Pixabay

Surprisingly, one of the least popular places to buy rotisserie chicken is Whole Foods. Although the ingredients are recognizable and wholesome, the chicken is dry and lackluster, leaving some to question whether it’s worth the price. 

Read More: 18 Classic Breakfast Dishes We No Longer Eat

Costco Rotisserie Chicken

Mountain View, California US - August 21, 2024: closeup of the sign of Costco Wholesale Corporation on one of the stores in Silicon Valley, SF Bay Area. Costco Wholesale exterior trademark logo
Source: Shutterstock

Meanwhile, Costco has a rotisserie chicken that has unrecognizable ingredients. Fortunately, Davis did some research to find the added ingredients aren’t harmful. Rather, they add more flavor and keep the meat fresh and moist.

Affordable Option

Mexico State, Mexico - May 8 2024: Costco Gas Station sells quality fuel, helps partners and customers by complying with safety and environmental regulations
Source: Shutterstock

Additionally, Costco’s rotisserie chicken is the most cost effective. For example, they’ve consistently remained $5 and according to Rich Galanti, the chief financial advisor in 2015, the product is so popular among customers that Costco plans to keep the price, despite the potential $30-40 million annual profit loss. 

“Something Weird”

Los Angeles - June 8, 2024: Costco store membership card
Source: Shutterstock

While there’s much to love about Costco’s rotisserie chicken, and affordability is always a nice bonus, there are a few things to be wary of. Firstly, the rotisserie chicken can have “something weird going on with the skin.” Chelsea describes it as “a second layer of skin on the bird.” 

“I‘m not sure what this was, but it didn’t taste very good. This layer between the golden-brown layer and the actual meat was almost like a fat deposit and was incredibly off-putting,” she said. 

Inconsistent Texture

Rotisserie chicken.
Image Credit: Pixabay

Secondly, some parts of the bird were dry while others were moist. However, it’s important to note that depending on who’s doing the food prep and how long it’s been sitting out can affect the quality and texture so Chelsea acknowledges the possibility she “got a dud.” Additionally, the same may be true of her rotisserie chicken from Whole Foods, but with those prices it’s understandable that people wouldn’t want to risk it. 

Read More: Ranked: 17 Of The Best Frozen Pizzas

The Best Rotisserie Chicken is Safeway 

Rotisserie chicken.
Image Credit: Pixabay

Although Costco’s offering does have upsides, the top rotisserie chicken, according to Chelsea, is from Safeway. While it’s more costly than Costco, Chelsea notes that the meat is tender, moist and well flavored.  

Gushing over Safeway

Liberty Lake, Washington USA - January 20 2021: Shoppers enter an illuminated Safeway Supermarket Grocery store at night wearing masks due to Washington's mask mandate.
Source: Shutterstock

“This bird was moderately priced at $9 and a manageable size for a rotisserie chicken at under 2 pounds,” she gushed. “The ingredients made sense: chicken rubbed with salt, paprika, sugar, turmeric, onion and garlic powder, and natural smoke flavor.” 

Walmart is more Common

July 10, 2024 East Brunswick NJ US. Here is view of logo on front sign of Walmart superstore in United States
Source: Shutterstock

These grocery stores are located throughout the U.S. however, some, like Walmart, have more locations and are more common in rural areas. Therefore, Walmart’s rotisserie chicken may be more attainable for more people. As such, it’s worth mentioning. According to the Walmart label, the ingredients are wholesome and easily recognizable. Interestingly, it does include sugar so be sure to check the ratios before buying it. 

Alternate Grocery Stores

Image Credit: Pixabay

Unfortunately, Walmart has faced scrutiny for unethical practices and ingredients. So, it may not be the most desirable place for people concerned about making ethically and environmentally responsible decisions. Alternatives include Sprouts, with locations in 23 states nationwide. Unsurprisingly, Sprouts rotisserie chicken is pricey but it’s flavorful and moist. Another example is Vons, found in over 30 U.S. states. The chain became a “Safeway subsidiary” in 1997 so its rotisserie chicken is associated with the Signature Cafe brand. 

Read More: 7 Of The Best Fast-Food Breakfast Sandwiches, Ranked

Cooking at Home

Baked chicken and rice on a plate.
Image Credit: Pixabay

The best meals will likely always come out of your kitchen as you’ll have control over how much flavor, salt, or other ingredients are added. However, in a pinch, store-bought rotisserie chicken makes a great family meal and alternative to fast food. Moreover, it goes with pasta and garlic bread, rice and veggies, or any combination of traditional sides for a comforting, home style meal.