Parents now face urgent safety warnings about “hands-free” breastfeeding following a seven-week-old infant’s tragic death. The baby suffocated while feeding in a carrier. Leading parenting experts immediately revised their guidance after recognizing the dangers of this widespread practice.
A Family’s Heartbreaking Loss

James “Jimmy” Alderman, just six weeks and six days old, was breastfeeding in his mother Ellie’s “snuggly” worn baby sling. Ellie saw her son’s face when looking down. She thought everything was normal while moving around their home. After five minutes, she discovered Jimmy had collapsed. Medical staff began resuscitation immediately. Sadly, despite their efforts, Jimmy died three days later on October 11, 2023. Suffocation caused hypoxic brain injury and cardiac arrest.
“Why did it have to be us, why did it have to be Jimmy for something to change?” his father George Alderman asked. The 38-year-old father expressed mixed feelings about the new guidelines. “We are really pleased that leading children’s safety organizations have updated their guidance. It was definitely something that through the inquest process we felt strongly about.”
Quick Response to Safety Concerns

Health authorities announced “rapid changes” to their guidance after Jimmy’s inquest. Consequently, medical experts now clearly state that hands-free breastfeeding is “always unsafe.” The coroner delivered a definitive report. “Jimmy died because his airway was occluded as he was not held in a safe position while within the sling,” stated Lydia Brown, Senior Coroner for West London. She warned that “there is insufficient information available from any source to inform parents of safe positioning of young babies within carriers and in particular in relation to breastfeeding.” This tragedy highlights a major gap in safety advice that, unfortunately, many new parents don’t recognize.
Why Hands-Free Feeding Creates Danger
Parents increasingly carry infants in harnesses or slings. This practice lets them move freely while staying close to their child. However, the convenience hides serious risks that many parents don’t know about. Updated safety guidance warns: “Using a sling for at least an hour a day is linked to more frequent breastfeeding (the baby should always be taken out of the carrier to feed).”
Health professionals emphasize key concerns. “Hands-free breastfeeding or bottle feeding, where the wearer moves around and does other jobs while the baby is feeding, is unsafe.” This danger increases for infants under four months, premature babies, or those with health conditions. Safety experts point out that newborns cannot lift their heads if poorly positioned. Loose sling fabric also creates trip hazards for parents.
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Safe Breastfeeding Techniques

Medical professionals insist on prioritizing safety over convenience when feeding infants. Proper technique requires careful positioning and support. During nursing, the infant’s head and body must maintain a straight line. This position plays a crucial role. Furthermore, parents need to support the neck, shoulders, and back. This allows the baby to tilt their head back and swallow easily. Carriers cannot maintain this position safely during movement.
“If the baby needs to feed, take them out of the sling. When they have finished feeding, either return them to the sling or put the baby down in a safe space,” parenting experts now advise. Studies show that proper positioning includes giving the baby a full latch on the breast. Parents should align the infant’s nose with the nipple. This encourages a wide mouth opening and proper attachment.
Pushing for Stronger Warnings
The Alderman family wants more action beyond updated guidelines. They advocate for explicit warning labels on all baby slings. This would ensure all parents learn about the risks. “We are really happy that positive changes are starting to happen but obviously it is mixed with sadness,” Mr. Alderman said. “We are grateful things are happening but it is just a shame these things weren’t being done before it, maybe we would have been more aware.” The coroner specifically criticized previous advice as “unhelpful.” Official guidance had suggested breastfeeding in a sling with constant support. She also noted public health materials do not guide on this topic.
Healthcare Response
Health authorities promised to make safety information more accessible after the coroner’s report. They will connect baby-wearing guidance directly with breastfeeding advice. This acknowledges the serious gaps in current safety information given to new parents. The Aldermans raised almost £19,000 for St George’s Hospital, Momentum Children’s Charity, and Kingston Hospital Charity. They organized these fundraisers under the name Jimmy’s Cuddle, turning tragedy into support for others.
Keeping Babies Safe

Slings promote bonding and help parents manage daily tasks. Nevertheless, safety must always come first. Health experts strongly recommend removing infants from carriers before feeding. Then, position them properly for safety. For safe feeding, parents should:
- Get comfortable first
- Keep the baby’s head and body aligned
- Hold the infant close, facing the breast
- Bring the baby to the breast instead of leaning forward
- Support the baby properly throughout feeding
These precautions matter most for babies under four months old. In particular, these infants lack neck strength and head control to reposition themselves if breathing becomes difficult. Through their campaign, the Alderman family hopes to prevent similar tragedies. Their story reminds all parents that evencommon parenting practices can create unexpected dangers for vulnerable newborns.
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