Thanksgiving is a day of love, family, and the best food you eat all year. The whole point of the holiday is to gather around a table of delicious food (and to give thanks of course). People have been concerned over the high cost of food, and fear they won’t be able to have the same feastivities they usually do. The supermarket chain, Aldi, has some excitingly low prices on everything Thanksgiving. Their consumers will be able to enjoy prices from the year 2019, which is on average 13.5% less than what they are now.
Aldi to the rescue!
The recent rise in gas and food prices is not news to most people in the world. In the US alone, food has skyrocketed a whopping 13.5% since last year, according to Free Press. To be specific, dairy and products have increased by 16.2%, cereals and baking ingredients by 16.4%%, eggs by 39.8%, flour by 23.3%, and butter and margarine increased by 29.3%.
Experts from the IRI have found that consumers are in for a pricey Thanksgiving this year. With all of the ingredients that go into a thanksgiving feast, it will be too costly for a lot of families who are struggling to make ends meet. However, the supermarket chain Aldi, are keen to become everyone’s hero by offering thanksgiving ingredients at the same price they were at in 2019. The sale started on November 2nd, giving everyone time to get everything they need for the annual turkey day.
Dave Rinaldo, the president of Aldo said they will be, “Providing amazing products at the absolute lowest prices is what we’ve always done, and we know right now that’s more important than ever. We expect to welcome tens of millions of customers in our stores this Thanksgiving season, and we want them to know they can count on us. So why not attempt that additional side dish this year, or invite over a few more friends or family members? You can rest easy knowing ALDI has your back this Thanksgiving, and beyond.”
Read: Americans explain why they hate cranberry sauce more than any other holiday dish
Choosing restaurants instead
According to reports by the U.S. Department of Agriculture, restaurant prices have only gone up 8.5% since last year September. However, food in the grocery store has increased much higher, with a 13.5% jump. Furthermore, turkeys, the star of the dinner table on thanksgiving, have increased by 28%. So, people have been considering ordering their food from a restaurant this year instead of cooking.
In an interview with NBC news, Phil Lempert, the founder of SupermarketGuru.com said, “There’s no question that this year Thanksgiving is more expensive than ever before. Typically you’re going to save if you go out this year, somewhere between 10 and 15%.”
Other supermarkets matching their low prices
Now that Aldi have lowered their prices so much, they have created competition amongst the other supermarket chains. Walmart have stepped up to the challenge by announcing to the press they will lower the price of Thanksgiving items to 2021 prices.
The executive vice president of food for Walmart, John Laney, “Saving money is a top priority for our customers right now, so this year, we’re removing inflation on an entire basket containing traditional Thanksgiving items. We made significant investments on top of our everyday low prices so customers can get a traditional Thanksgiving meal at last year’s price at Walmart.”
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